Marketing Consultant at African Services Committee

Job Description

African Services Committee’s Nominal Fee Legal Clinic (NFLC) will provide services to persons who are filing applications with the US Citizenship and Immigration Services (USCIS). This typically includes foreign-born refugees, family petitioners, and future-eligible immigrants.

There is demonstrated potential for significantly enhanced general operating revenue through the expansion of our nominal fee legal clinic. ASC is addressing opportunities for greater sustainability by meeting the ever-increasing demand for quality, affordable immigration legal services.

The United States is encountering the largest wave of immigration in almost 100 years. In 2005, there were 35.6 million foreign-born people living in the United States—the highest number ever recorded, Between January 2000 and March 2005, 7.9 million new immigrants settled in the US, making it the highest five-year period of immigration in American history. An estimated 11.6 million unauthorized immigrants were living in the US in January 2011. Of these, 630,000 were living in New York State.

Marketing Consultant Scope of Work

African Services Committee is seeking a proposal from a marketing consultant to develop a one-year plan for assessing the market for nominal fee immigration services and developing a concrete marketing and advertising strategy for the NFLC, including budgeting, targets, messaging and materials identification, and media. The marketing consultant will be expected to work with ASC on the strategic positioning of the NFLC to understand and assess the current client base, as well as assess the general market for nominal fee immigration services throughout New York City. The marketing plan should help identify new business opportunities for the NFLC, including such things as specific populations that have a strong need for these services, languages in which the services should be provided, how the NFLC can distinguish itself from other services providers, reasonable fees that can be charged, new services that should be added to the menu of services offered, etc. The marketing consultant will be expected to guide ASC on how to respond to and capitalize upon these opportunities; the consultant will also develop a marketing strategy and materials to do so, and advise on the implementation of the strategy.

The marketing consultant will be working closely with the communications director, as well as legal and executive staff on ASC’s Nominal Fee Legal Clinic strategic positioning and planning with the following responsibilities:

  •  Research industries and market to identify growth opportunities for NFLC.
  •  Actively present ideas to expand Nominal Fee Legal Clinic service offering and enhance positioning throughout the New York City metro area.
  •  Guide ASC Nominal Fee Legal Clinic in branding, positioning and marketing implementation.
  •  Write marketing plans including strategic analysis, metrics, competition, positioning, messaging, tactics and budget.

Qualified candidates should possess the following:

  •  Bachelor’s or advanced degree in business, marketing or public relations.
  •  Minimum of ten years agency or consulting experience.
  •  Thorough understanding of business and strategic marketing, with experience in the field of non-profit development, legal services, and/or immigration.
  •  Strong demonstrated understanding of strategic market thinking in New York City.
  •  Capacity to establish a solid working relationship with program stakeholders inside and outside of ASC.
  •  Demonstrated ability to keep project on plan and on budget.
  •  Excellent communication skills both written and verbal. Able to communicate at all levels of a small to mid-size organization.
  •  Prior experience with immigrant populations a plus.

How to Apply

Please submit resume and cover letter by January 30, 2015 to:marketingconsultant@africanservices.org with “NFLC Marketing Consultant” in the subject line.

To provide equal employment and advancement opportunities to all individuals, employment decisions at African Services are based on merit, qualifications and skills. African Services does not discriminate in employment opportunities or practices on the basis of race, color, national origin, sex, religion, age, disability, sexual orientation, veteran status, or any other characteristic protected by law.

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Last Updated on December 17, 2017 by HepFree NYC

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